23 Dec 2025 · Gratitude
Life does not wait for perfect pictures.
The most important things usually happen unplanned — why those moments end up telling more than perfect pictures do.
Archive · Blog · 2017–2025
Blog & Insights.
The archive.
Tech updates, thoughts and news from the engine room — 15 posts from 2017 to 2025, from the GDPR through SEO to AI in the office. Every text stays reachable here.
AuthorMatthias EgerCertified Manager for Applied AI Transformation (IHK)Last reviewed17 Jul 2026
To the verification recordAll posts
15 articles, in order.
From newest to oldest.
Every post is preserved as it was — including the instructions, the numbers and the stories of the time.
17 Oct 2025 · SEO
Some light in the dark! The Google SEO update.
In September 2025 Google pulled the digital carpet from under our feet once again — why impressions collapse.
8 Feb 2025 · Personal
“Long time, no see!”
Sometimes time races by so fast that you barely notice how long you have been silent — but today is the perfect moment.
13 Sep 2023 · Gratitude
A thank you to the university hospital
Appreciation matters: a deep thank you to the teams of the ENT wards at UKR Regensburg.
6 Jun 2023 · Service
Website maintenance: cost & necessity
Is a maintenance contract necessary, and what does it cost? Why security is an ongoing process.
22 May 2023 · AI
When AI hits the office
AI will certainly change our everyday work — the question is what we make of it and how we rethink processes.
23 Mar 2023 · Development
Integrating ChatGPT into your own website
Step by step: how to connect the language model to your own website or online shop.
16 Mar 2023 · Marketing
Do you still need a website?
A question worth asking today — and how the relationship with social media is shifting.
28 Mar 2022 · Charity
Relief parcel for refugees from Ukraine
Food, blankets and warmth have reached the distribution points — a small light in dark times.
8 Dec 2020 · GDPR
Cookie opt-in and the GDPR
Our data is our most valuable asset — how opt-ins can be solved cleanly, securely and lawfully.
19 Nov 2020 · Update
Status quo 2020: a lot has happened
It has been quiet for the last few months — there are reasons, and they all point one way: customer focused into the future.
16 Apr 2018 · Projects
Schmusibu® — from idea to product
What began as a private idea is now meant for all parents: the ideal dummy replacement for better sleep.
23 Oct 2017 · Automation
Double opt-in with Mautic
A guide: how to build a clean double opt-in in Mautic for legally sound email marketing.
30 Jul 2017 · Community
Support group for children with cancer
The goal of the Amberg-Sulzbach support group: to improve the situation of the families affected.
10 Jan 2017 · Launch
Hochzeitsraetsel.de sees the light of day
What a good concept can produce in a short time is shown by this platform for wedding crosswords.
New texts no longer appear here.
Current writing lives under Publications — and reaches the letter first.